Present a clear profile
Make your mark; stand out; be remembered: Mission accomplished!
Under the slogan “Make an impression”, Steitz Secura provided several eye openers at A+A 2017. The magnet for over 2,000 national and international trade visitors and journalists was the unusual, two-storey trade stand in the shape of a black cube. Visitors were welcomed in the foyer of the stand by a specially designed shoe sculpture for the fair, an organic shape, which extended over 2 floors, consisting of 600 floating, red-white presentation elements, inspired by the shape of the human spine.
The complete product range from the brand new catalogue was placed on the stylized spine, which impressed the visitors. The imposing, tapered stairs in the centre of the trade stand provided an exhibition area for everyone who climbed them.
Visitors to the trade fair experienced a reunion with all motifs and statements of the new, large-scale Steitz Secura communication campaign 2017, including high quality murals in the conference zones and a colossal film on the ground floor of the trade stand. In this way, the new brand awareness for Steitz Secura could also be experienced by the visitors to the trade fair in a tactile and sustained manner. Which also left its mark.